TechnologyAccountant.com

Regular email newsletter that provide relevant and timely information will help small business build a community of followers. However many businesses do not do it correctly. Here is a quick list of tips for building a successful one.

• Don’t frequently sell products and services. If you are always trying to sell, readers will unsubscribe. Offer truly valuable information then they’ll come back to check out your offers.
• Don’t add people to the list who have not asked to receive your newsletter.
• Make your special announcement upfront, right at the center.
• Include a “learn more” link to your website. Your sales pitch should be on your site, not in the email.
• Always include the option to unsubscribe. Don’t get marked as spam.
• Measure its performance with Google Analytics. This will help you improve your content.
• Ensure regular delivery, otherwise your readers will forget about you.

If this sounds like lots of work, check out the following providers that will make it easier. They handle the logistics of managing list and the actual delivery, you can worry about content.

1. MailChimp - my favorite, it’s free under 500 subscribers and integrates with twitter.
2. AWeber - I’ve heard many good things about them and it has great deliverability and works well with affiliate marketing.

With these tools, there is no excuse for any small business not to communicate to their loyal customers through contact emails. Doing it will help build community and your company.